What the Kim Kardashian Hollywood Game Taught Me About Investing
Does she look like me? Lol.
As an avid player of the Kim Kardashian Hollywood game, I've been here for most of the thrilling updates, such as new clothes and hairstyles, seasonal events based on holidays, and the Show Your Style events where you can dress to the nines to try to get the most votes and win prizes in the form of cash, energy, and the most coveted K-Stars, which allow you to charm people and win challenges quicker.
One unique feature about the game is that you're able to invest in buildings in order to get paid in cash and K-stars for life. In the photo above, you'll see So Chic, a department store I own in the game. Below is how much I make from it.
So you can see here that I made $1,500 and 3 K-stars. So in theory if I was to work here and do a couple of appearances for the store every week, I can make this weekly, which would surpass how much I actually paid for the store and to furnish it.
It seems like a long game, but it teaches a valuable lesson. Invest now with little return until it grows to be a huge return later. We all want quick money, but it's the ability to make money without physically being there that makes it worth investing in something.
In the other stores I own in the app, I make money and good publicity without working there. I also own a hotel in Papagayo, an art museum in Venice, and a ski resort in St. Moritz.
So why do I look so poor in the game currently? I bought a few more homes and clothes. Yikes haha, but I'll make it back.
In the real world, Kim is making a lot of money from this app.
Forbes reported back in 2016, "Since its June 2014 launch Kim Kardashian: Hollywood has been downloaded 45 million times and generated $160 million in revenue." The game is still popular with millions of people playing it. Kim and the app's goal is to keep people on the app with new challenges and perks so they can potentially spend more of their money. Does this sound familiar to you? If not, check out the Social Dilemma on Netflix.
It's a brilliant business model because people envision what their dream homes will look like, what it's like to have Kim and her family's lives, to find love, and to see what it's like to build an empire. Many people will not reach success that way, and so that's how she profits off of that. Emotional marketing at its finest.
I remember when the family first came out with their own apps for beauty and fitness. People sleep on this, but if you have an app, you can directly communicate with people who downloaded it and encourage them to participate in your events or notify them when a new product launches. It's like an email list. Building a business solely on social media hinders your capacity to reach your ideal customer/client because not all of your followers see your posts. The next logical step is to get people off of social media (which you don't own) and onto your app, website, or email list (something you do own) so they can all can receive your updates.
Here are three takeaways from playing this game so much:
Find a way to invest that will bring you return in money for life. This can look like investing in property, an app, or in an investment account such as a mutual fund.
Buying things above what you can afford that have no return on investment can leave you broke, even with investments. So you have to start building your money up again. Always have multiple streams of income so you have something to fall back on.
Don't waste your real money buying K-stars. That's how we help Kim get richer.